How Graphic Design Influences The Fashion Industry

By AALofts Design

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By AALofts Design

The fashion industry uses graphic design to materialize concepts, produce textile designs & create marketing collateral. Graphic design is the art or profession of visual communication that combines images, words, & ideas to convey information to an audience & produce a specific effect. Fashion sells a lifestyle ideal – graphic design sells this ideal through visual communication. Let’s take a closer look at how graphic design influences the fashion industry.

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Graphic Design Impacts Branding & Campaigns.

Back when digitally printing photos were still unavailable for mass production, graphic designers were the fashion industry’s heroes. Together they provided the illustrations that helped relay the garment patterns, beauty looks, & hairstyles that help make fashion the way it does now. To make a brand recognizable, it should have its own identity. It is essential what look it has &, of course, what it communicates.

Visual appeal is one of the most critical aspects of advertising. You will always know what Adidas has to say or how Chanel looks. Graphic designers take responsibility for placing a brand on the stage & making a statement through logos, compilations of photos & colour patterns.

When a brand is entirely “dressed” & active on social & traditional media, it’s popularity increases. Graphic design, as a concept, revolves around communicating a message making it a critical skill in creating fashion campaigns. First, all people who will be engaged in the process have to know your product, potential audience & the budget. If a fashion brand does not have visuals to back it up, there’s a high chance of not surviving the competition.

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Graphic Design Connects Consumers to Brands.

Fashion today isn’t only about flaunting the latest collection or highlighting the brand’s logo. It’s about involving its consumers & making them a part of a community & that’s where a graphic design that communicates & influences could help. Graphic design is the unifying ingredient between aesthetic art & strategic ways of selling to an audience.

When fashion designers create their collections, usually, the intention is to say something about society & its ideals. A concept manifests itself through textures, colours, designs, prints etc. When ideas are born, an entire team will diligently work to find out how to communicate it memorably. Graphic design bridges end products & customers by producing compelling visuals that tell a story.

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Graphic Design Sets Trends & Creates Graphics for Textiles.

Graphic designers play a huge role in setting the trend. The colours, the texture, & even the typeface could dictate an entire season in fashion. For example, as a fashion enthusiast, you are probably on the lookout for ‘The Color of the Year.’

Surface designers (which are essentially graphic designers that work on patterns & repeats) give life, energy, character, & movement to garments. The majority of surface pattern designers have a specialist area or style, which allows them to dictate new trends. Many are also textile & product designers, which gives them insight into how their patterns will look from conception to adorning the final piece.

Wrapping it All Up.

If you’re interested in further reading, please see the links to my trusted resources page & related articles below. To find out more about AALofts Design, please click here. If you found this content helpful, want to collaborate on a project, or would like to request an article topic, please click here to get in touch via the contact form. Feel free to share & connect on social media, if you found this content helpful.

Article by Amy Lofts.

Article by Amy Lofts.

Owner of AALofts Design

Welcome! I am a graphic designer & digital marketer with over ten years of experience within a range of industries including; e-commerce, architecture, cruise liners, textiles & interior design. Having grown with exposure to various disciplines of art & design, my brand reflects my love of elegance, beauty & exploration. Get in touch or learn more.

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